Some of you may remember my post titled “A year of Blogging; The Lessons” where I shared with you my best blogging tips. Well, it seems that two years of blogging has taught me even more so here is my “How To Be A Blogger” guide.
People are not going to trust you and they are less likely to read your things if they have not heard of you. It’s like being in class, would you rather work with your friend or the quiet kid in the corner that never says anything even when you try and speak to them? The answer is simple, you’ll always choose your friend because you know them and you know they’ll speak to you. This means that if someone tweets you or comments on your blog, regardless of how small the message is, you should always reply, even with just a thank you. It lets your reading community know that you’re friendly.
Extend your contacts list as much as possible. You never know when you might get lucky and discover that the girl that always sits in the cafe round the corner from your house is the niece of some big shot CEO who could definitely put a good word in for you to some important people. That reader of yours might be close friends to the Editor of Cosmopolitan and your brother’s girlfriend could be Zoella’s cousin. You just never know so make as many friends as possible and make sure they all know what your blog name is.
3. Be Recognizable
I can name ten blogs on the spot just because of their domain names. Note that none of these blogs have numbers in their domains and they’re usually short and easy to remember or, they have alliteration. Authors, bloggers, writers of any kind use their English skills to draw people in. Whether you want to remember it or not, alliteration has a habit of sticking in your mind because it sounds nice, like the name is knitted together and something short is easy to remember because, well, it’s short. Once you decide your domain name, stick with it. Use it for everything and anything you can. The more it’s repeated, the more it will stick.
4. Stay on Top
I have a rather busy schedule so I find it really useful when I get a couple of hours to myself just to relax with a cup of tea and write up a couple of blog posts, spreading them out through the week so i’m not running round like a headless chicken because I haven’t posted in four days. Doing this also gives you spare time to do other things because your posts for the week are already set up.
5. Keep Writing
For my first month and a half of blogging I had about three views. Did I let that stop me? Heck no I didn’t. I enjoy writing, it’s my favourite way to kill time so regardless of any one reading, I pressed on. Improving my technique, changing my layout, adding more tags, sharing more links and eventually, I got to where I am now. 10,000 followers and still counting. Persistence is key and hard work does pay off.
I will never be able to stress how important research is. Look at what people like, what are Google’s most searched words? How many people actually care about the different shades of eyeliner available in Boots? Are you aiming for the right age category? Do boys and girls read your blog? Do you stick to a single topic or do you spread your interests out? Always always always search these things because they will help you target the correct audience and get your traffic flowing in.
7. Write Guest Posts
Trust me, if a blog is offering to accept guest posts, no matter how many readers they have, you take that opportunity and write a guest post. One follower is better than none, right? Make sure you link their blog on your own though, this helps traffic flow evenly to both blogs. However, write something that fits the category of their blog and don’t ask what they want you to write about, if the gave you a title, they’d be able to write the post themselves. Suggest a topic/title instead and if they agree, good work.
8. Be Available
Do not spread yourself too thin but make sure you take as many opportunities as you can, it’s all good for experience and gives you more to write about as well. For example, if you want to work for a magazine and an online magazine has published many of your guest posts, this looks good in your portfolio and on your CV, giving you an advantage over candidates that haven’t done this. Also, say you wanted to publish a book but the publisher you’ve contacted is stubborn and isn’t sure your books will sell. Telling him that you have a blog with a community of over 4000 readers that would happily buy your book and it might just be the comment that sways him to print. Only do this if it is true though.
9. Be genuine
‘You remember all the ruckus about Zoella’s book being ghost written? Most of that wasn’t because she hadn’t written her own book, everyone needs a little help, it was because she hadn’t told her fans. People don’t like being kept in the dark about things or being lied to, any review you do, make sure your opinion is 100% honest, even if a company has sent you a free product, people deserve to be told whether or not it’s worth spending their hard earned money on it.
10. Read up on Blogging
One important thing I wish I had done before I started my blog is read books on blogs. They have been so helpful telling me about SEO and getting traffic and getting in touch with PR companies and I would probably be a lot more successful than I am now had I have read them books at the start of my blogging “career”.
I hope these tips helped you with your blogging journey and if you’ve found something that readers like about your blog, comment down below and share with the rest of us, you can never get enough help!