I recently hit my 4th birthday on this blog and to be quite honest, i’m surprised I got this far. It’s been great fun and I look forward to many more years of blogging, Just like every birthday, I’ve got ten more blogging lessons for you guys, let me know what you think in the comments and if there is anything I missed out!
When I first started as a blogger, I never realised just how important the photography was, the lighting, the composition, the relevance, the colour scheme, everything. A more in focus image creates for a visual reading, it catches more attention, the same way kids read books. It’s nicer if there are pictures. Go onto YouTube and check out videos on photography and how to take appealing pictures, give your blog that professional looking edge. A simple background such as a desk surface or even a magazine will do, make sure it’s focused, I find that I prefer natural lighting to a flash because it suits my blog.
Attend any blogger meet ups
When I began my blog, I didn’t even know it was that big of a community, let alone there would be meet ups and I’d be attending parties all because I write online a little bit. Constantly search up blogger meet ups and go to as many as you can, get yourself out there, make friends, have fun!
I notice that my blog stats go up the more I tweet and post so stay active and stay relevant, but don’t be boring, no one cares about whether you’re drying your hair or waiting in traffic, be interesting, trigger conversations and actually reply to people, creating friendships goes two way, you need to reciprocate.
Don’t overwork yourself
Just lately, I’ve been crashing a lot, which is easy when you work two jobs and have to make time for literally EVERYTHING. Make sure you take a break, if you miss an upload one week, don’t sweat it, just don’t let it become habit.
The look of your blog
I moved my blog to self hosting at the end of last year and let me tell you, it is not the easiest thing I’ve ever done but it was sooooo worth. My blog looks refreshing, it’s easy to use, everything is automatically linked one way or another thanks to the theme I purchased from pigdig. It just looks better when everything is categorised and tagged and easily accessible.
Hootsuite is a great app to use in order to schedule tweets or tumblr posts so that you can always keep people up to date on what’s new on your blog, if you manage to balance real tweets with linked tweets, people are more likely to take notice of the linked tweets and you’ll get more traffic, just don’t over do it and make your twitter look like a spam account.
People want to feel as though they know you, like they can come to you as a friend, you need to be a familiar face so make sure you’re not coming across as falsely pristine, no one is perfect, don’t pretend you are, even on social media.
Via emails, no company is liable to want to do business with you if you can’t remain reliable and professional, this goes for anything from the way you tweet companies to the way you respond to emails, your blog is your brand, your business, after all; so treat it so.
Again with being real, say what’s on your mind, post personally if you want to create a rapport between you and your readers, you need to let them in a little.
Don’t sell out
I’m guilty of this and I learned my lesson the hard way. Don’t be swayed by all the free products and the glitz and glam of working with companies, remember what got you there in the first place, your readers are far more important than your make up hoarding tendencies, don’t let them forget it. Never go into blogging with the idea of getting loads of free stuff, it just doesn’t work like that.
I hope my blogging lessons have helped you, I can’t wait to learn more!